Versuni Cookie Notice

Cookie Notice effective as of 02.06.2025 (June 2, 2025).

Versuni is home to the brands of Philips, Philips Baristina, Saeco, Gaggia, Preethi, Philips Walita, L'OR Barista and Senseo.

We reserve the right to amend the Cookie Notice and the cookies included in the cookie bar or a specific website or mobile app at any time. The updated Cookie Notice will be effective upon posting. You are always allowed to alter your cookie preferences or stop using our websites or mobile apps. By continuing to access our websites or mobiles apps, or to make use of our services, you agree to be bound by the revised Cookie Notice. You can consult this web page for the latest version.

If you have any questions and/or comments about this cookie notice, please contact our customer care channels available via chat, mail, or phone. Alternatively, you can submit a privacy request through Contact us | Versuni.

More information about cookies

Versuni aims to make your online experience and interaction as informative and relevant as possible. We use cookies or similar techniques to achieve this. With this cookie notice we would like to inform you which categories of cookies may apply and for which purposes.

Cookies are small text files that are stored onto your equipment (computer, tablet, or mobile device) when you use web browsers and visit websites and mobile apps. Similar techniques are pixels, web beacons, device fingerprints, etc. For the sake of consistency, we refer to all these techniques as cookies.

Why are cookies used?

Cookies may be used for different purposes. We divide cookies into four categories:

  1. Functional cookies
    Cookies can be required to make the website or mobile app function properly. For example, without cookies it would be difficult to remember that you have logged in, or which products you have put in your shopping cart. These are called required cookies, essential cookies, or functional cookies.
    Service Description
    Branch.io Generic metric collection
    Firebase crashlytics Service that collects error reports from the app
    Firebase default events Generic metric collection
  2. Analytical cookies
    Cookies may be used to analyze the use of a website or mobile app, to count the number of visitors, to learn how the website or mobile app may be improved. These cookies are called analytical cookies.
    Service Description
    Firebase analytics User event tracking
    Qualtrics Enabling targeted user surveys
  3. Social Media cookies
    Social media cookies are used to enable integration of social media into the website or mobile app, to enable liking or sharing of a page or product or logging into the website or mobile app with your social media account of choice.
  4. Advertising cookies
    Marketing cookies, or (targeted) advertising cookies enable personalized online advertising. While any website or mobile app may present ads, with the use of such cookies it is possible to tailor the ads that are presented to you, to your behavior on the internet. Overall, the purpose of advertising cookies is to make marketing more relevant and interesting.
    Service Description
    Branch.io User event tracking for targeted advertising
    Emarsys User event tracking for targeted communication

Please see below for a detailed explanation of how we use the various cookies.

Your choices about cookies and privacy rights

When landing on our website or mobile app pages/touchpoints, you are presented with information about the cookies that apply to that specific website or mobile app. You are offered the possibility to set your preferences. You can either accept all cookies or decline all cookies except functional cookies. Alternatively, you can select which types of cookies you allow. You can change your preferences at any time by clicking on the cookie settings of that website or mobile app page. If you click on ‘learn more’ you will find a list of all cookies that apply to the website or mobile app page within each category (functional, analytical, social media, targeted advertising).

Please note that using the Cookie Settings on our websites or mobile apps may not result in the deletion of any cookies that have already been set.

For websites, you can do that via the settings of your web browser as described below, after you have changed your Cookie Settings on our websites.

You may use the settings of your web browser to make choices about cookies and privacy.

Please be aware that Versuni currently does not make use of a technical solution that would enable us to respond to your browser's 'Do Not Track' signals. Besides using the Cookie Settings section on our websites, you may manage your cookie settings in your browser settings at any time. Please be aware that your browser settings may not offer you the same ease of use as the Cookie Settings on our websites. If you simply disable all cookies in your browser settings, you may find that certain sections or features of our websites will not work, because your browser may prevent us from setting functional cookies. Therefore, we recommend using the Cookie Settings on our websites instead of disabling all cookies via your web browser.

For (further) information about the way we process your personal data and to learn how you may exercise your privacy rights under applicable law, we refer to our Privacy Notice. The current version of the Privacy Notice is always available at the footer of our websites or the menu of our mobile apps.

Detailed explanation on how we use cookies

Our website or mobile app may use functional cookies for:

  1. passing on information from one page to the next, for instance if a long survey is being filled in or if you need to fill in many details for an online order.
  2. storing preferences such as language, location, the number of search results to be displayed etc.
  3. reading your browser and/or device settings so that we can display our website or mobile app optimally on your screen.
  4. locating misuse of our website or mobile app and services, for example by recording several consecutive failed log-in attempts.
  5. loading the website or mobile app evenly so that it remains accessible.
  6. offering the option of storing your login status so that you do not have to enter login details every time.
  7. making it possible to place a reaction on our website or mobile app.
  8. optimizing our website or mobile app in real time depending on how you use the website or mobile app, e.g. by making a field in a form light up or blink after a period of inactivity.

Our website or mobile app may use analytical cookies for:

  1. keeping track of the number of visitors to our website or mobile app pages.
  2. keeping track of the length of time that each visitor spends on our website or mobile app pages.
  3. determining the order in which a visitor visits the various pages on our website or mobile app.
  4. assessing which parts of our site need to be improved.
  5. optimizing the website or mobile app.
  6. requesting your feedback on specific parts of our website or mobile app.

Our website or mobile app may use social media cookies for:

  1. logged-in users of selected social media to share and like certain content from our website or mobile app directly.
  2. enabling logging in with your social media account.

Please be aware that these social media parties may process your personal data for their own purposes. Versuni has no control over how these social media parties process your personal data. For more information regarding the processing of personal data by the social media parties, please refer to their privacy statement and cookies policies.

Below we have listed the Social Media channels that are used by us:

  1. Facebook
  2. X
  3. LinkedIn
  4. YouTube
  5. Instagram
  6. Tik Tok
  7. Snapchat
  8. Pinterest

Our website or mobile app may use targeted advertising cookies for:

  1. recording your visit and, assessing your interests.
  2. monitoring if you have clicked on an advertisement.
  3. keeping track of how many visitors click on an advertisement.
  4. information about your navigation behavior to be passed to other websites and mobile apps.
  5. third-party services to be used to show you advertisements tailored to your needs, interests, or preferences.
  6. determining which advertisements, ad technologies and ad networks are most effective for us.
  7. showing you advertisements about products you have previously clicked on, searched for, or otherwise shown interest in (retargeting).
  8. keeping track of which advertisements, you have already been shown so that you are not always shown the same ones.
  9. displaying more interesting advertisements based on your social media usage.
  10. you to submit questions or reviews about our products and, on the basis thereof, be presented with advertisements more likely to be of interest to you.
  11. reviews submitted by you to be repurposed as product recommendations on other pages.
  12. you to be connected with online authorized retailers, to be informed about price, availability and purchase conditions of the product of your interest and keep track of your purchase preferences.
  13. determining which advertisements you clicked on, before performing a purchase on our website or mobile app.
  14. keeping track of how many orders are placed by way of the advertisement, as well as their monetary value.
  15. you to receive direct marketing e-mails tailored to your interests (if you have opted-in to receive such e-mails) or direct marketing e-mails about similar products as those which you have already purchased (if you have not opted out of receiving such e-mails).
  16. matching multiple devices (e.g. phone, tablet, laptop) to a visitor so that it can be tracked if an ad on one device may have triggered an action (such as a purchase) on another device (known as ‘cross device tracking’).

In order to tailor information and advertising to your interests and relevance, we try to acquire an understanding of your likely interests on the basis of your visits and surfing behavior on the Versuni websites and mobile apps and third-party websites and mobile apps. Based on these interests, we develop a segmented profile and adapt the content and the advertisements on our website or mobile app for various groups of customers.

Third parties that set cookies via our website or mobile app may also try to find out what your interests are in this way, and this information may also be used to present you with content or advertisements that appear more likely to be of interest to you on other, non-Versuni websites and mobile apps. In this case, the information about your current website or mobile app visit may be combined with information from previous visits to websites and mobile apps other than ours.